A new website issue

[mtmaster]

Hello everybody, 
I have started a new website 22 days ago at the beginning of this month and i have long articles. I think this should make the site appear in search results for long tail keywords even if they are not very relevant but as you can see in the attached image from my webmaster tools the impression count has suddenly increased to 100 then significantly decreased again. Even when i cancel "filter" option. Is this normal for a 3 weeks old website? or there is something i have to check? thanks.

cLMa04l.jpg

[SamuelScott]

Thanks for the question! The simple answer is that your website is too young to make any definitive conclusions. Three weeks is nowhere near enough time to know for sure what Google "thinks" about your website.

Whenever a company does something "new" -- create a website, publish a new piece of content, get a batch of new backlinks, and so on -- it will usually get a quick boost in rankings (and search-result impressions, as you mention) simply because it is new and fresh in Google's eyes. However, that exposure will lessen over time as the "newness" wears off. So, one answer is that it's crucial to keep the site "fresh" as much as possible.

But remember: SEO is a marathon, not a race. Rankings, impressions, and traffic will rise and fall on a daily or weekly basis. But the key is to keep them increasing over the long term in general -- think monthly, quarterly, and yearly, like the stock market. If you see the results going up over the long term, then you know you're doing the right thing. Anything good takes time to be successful. Nothing good comes quickly.

[Ray-pp]

Hello Ali & welcome to the Moz community!

There could be many factors influencing your SERPs position, especially for a new website. Since your site is new, Google is just learning about its content and performance. It could be that your article came up high in the SERPs and then Google noticed some significant pogo-sticking and lowered its rankings.

Have you checked the behavior metrics of the traffic that came through that day? I also suggest adding the term that sent you traffic to Moz's keyword tracking tool so you can monitor its SERPs progress and see how Google is adjusting the rankings.