Using Premium SEO Pack – Wordpress Plugin

[dawgroup]

Hello

Im Using Premium SEO Pack – Wordpress Plugin and the plugin in a way tell me what i need to fix so my website get better ranking in SEO, but here in moz im getting an F when i rate my website

Moz ask me to fix things that i already fix with the plugin

http://imgur.com/bKdHhWL

http://imgur.com/1sP0Jm0,bKdHhWL,0XvEPyY#2

what im doing wrong?

1sP0Jm0

[strongmedia]

Hello,

What's the permalink to your post?

The software is holding you that you're not using your target keyword on the link to your post. Just it.

To fix that, change the permalink to have your target keyword.

Hope I've been helpful

See you

[dawgroup]

is the home page and when i set this page to the hope it change the permalink

[Toddfoster]

Hello Julio,

The plugin you are using is horrifically outdated. There are a few things you should know ahead of time:

1. Many of the ranking factors (technical SEO factors) shown in your screen shots are irrelevant by today's standards. "Keyword density" and meta description do not carry weight in ranking terms.

2. Exact Term Match (keyword in the permalink or url) is also on its way out and is being replaced by user intent metrics by learning machines (algorithms).

3. Your content contains use of your keywords that sounds unnatural: "...offers every client far more than just a luxury car rental miami,..." - Google picks up on this and will rank it negatively. It is far better to use content that sounds grammatically correct and includes the keywords (Such as "...offers every client far more than a luxury car rental experience in the Miami area,..." would do better). If I had to guess, I would bet that you got this content from iwriter.com or an equivalent freelance writing site for extremely cheap and the resulting lack of quality is unlikely to do your rankings in SERP's any favors.

4. If Moz is ranking this site as an F, I would fix it according to their guidelines rather than your plugins. Create content that is likely to engage users and encourage them to share. Avoid "over-optimizing" and focus on user experience more.

It's better to solve the root of the problem rather than perform poor technical SEO and cost yourself time and money.

Cheers and the best of luck!

Rob

[dawgroup]

i got one question, my business is in miami what kind of keyword i should use?

Luxury Car Rental Miami

or

Luxury car Rental

[Toddfoster]

If you are a brick and mortar business located only in the Miami area, localization is always a great way to go. In this case, the first option is probably your best bet.

There are so many resources out there to help you with an up-to-date SEO campaign:

General information:

http://moz.com/blog/how-to-have-a-successful-local-seo-campaign-in-2015

Using Moz Analytics to improve your marketing:

http://moz.com/blog/local-rankings-in-moz-analytics

Conducting an audit on your website:

http://moz.com/blog/ultimate-local-seo-audit

Local SEO Tools (Free and Paid):

http://moz.com/blog/free-local-seo-tools
semrush.com
brightlocal.com

Remember that keywords are a factor in ranking, but a good site experience for users, quality content and accessibility for crawlers are all huge factors as well. Don't limit your approach to a single facet - really open up to multiple subjects and your marketing will take off.

All the best,

Rob

[dawgroup]

thank you for your response,i will read all thsi articles

by the way this is my website www.arowautorental.com  on the frontpage im using Luxury car rental miami as the keyword and the the reason the person put this kind of keyword in my website but my big question is for example on this text the one that you put before "Offers every client far more than a luxury car rental experience in the Miami area" is necessary fro the key word to be together? or i can put some word in the middle of my keywords?

[Toddfoster]

It is widely agreed that direct-match keywords are declining in importance compared to user experience-based forms of communication in terms of ranking in SERP's.

In other words, it is generally accepted that having all keywords you are targeting in a sentence is best practice, although it is not required that they be together exactly as the phrase you are targeting. In your case, "luxury car rental miami" would be represented better on your site as:

"Use the best luxury car rental service in Miami."

than it would by

"Use the best luxury car rental Miami service."

Even though the second option is a direct match, it would probably rank lower than the first option.

Hope this helps!

[BlueprintMarketing]

so you're aware the permalink link is a WordPress term for URL or link

however it does have its unique abilities to WordPress it is a WordPress URL.

http://codex.wordpress.org/Using_Permalinks

---

Regarding your plug-in settings and doing what it tells you.

create your own titles based on information found in Moz SEO by the sea, distilled and many other authoritative places which will actually give you the ability to write your own titles regardless of what your plug-in tells you

a must-read is right here

http://www.seobythesea.com/2014/12/direct-answers-taken-authority-websites/

care about what tools like deep crawl and screaming frog have to say

you can use screaming frog to check if they're the right size. of any title or pretty much anything on the page. Same thing with deep crawl

http://www.screamingfrog.co.uk/page-title-meta-description-lengths-by-pixel-width/

I do not think that plug-ins have come that far in all honesty all of them talk about keyword density almost every single one of them.

Never take a plug-in's information as more important than what you might read here in the Moz guides http://moz.com/learn/seo or in http://distilled.net/u & http://www.feedthebot.com/

they are suggestions based on what the plug-in can detect about your site.

do not get me wrong I think plug-ins are extremely important for the ability to put in titles and canonical's other important elements that must be installed for the site to work properly. But there are very few plug-ins I would listen to describe content is good but is expensive and they are right there is no magic keyword percentage however you can always have too many or too few but it should be written for the end-user.

Titles should be created for the end user as well. Think about what would drive you to the site if you were to read it. Never use keywords in the title or URL unless they serve a purpose That benefits the end-user not what people think Google will want.

With all that said obviously if you do not put keywords or key phrases that are relevant to what you're speaking about and quality content on your site you will not rank for it.

when it comes to creating titles for your site I strongly recommend reading this prior

http://moz.com/learn/seo/title-tag

for a guide to content excellence

check out distilled.net/content-guide/

hope this helps,

Tom