Website gone from PR 2 to PR 0

[WCR]

Hi guys!

We're looking at a site in the trade industry here in Australia and it appears that around the Panda/Penguin updates in September & October last year, they've had their Google PageRank wiped out back to zero.

I know we shouldn't be focusing too much on PR these days, but can't help but wonder what's caused this. It's a local business website who aren't selling links etc.

I'm thinking backlinks pointing at the site that were giving them a boost have been discounted, however, they still have quite a number of quality links coming into them.

Would love to pick your brains!

Regards.

[paints-n-design]

You shouldn't focus on PR because you don't know him. The PR value we see is last updated in December 2013, over one year old. And Google wouldn't update it again. So don't take PR as goal, would be a bit frusttrating, it wont change.

Take a look at your rankings, organic traffics or - if you want a value depending on links - Domain Authority / Page Authority/ Citation / MozTrust / ... - whatever.

BTW, I really love that google doesn't show us updates of PR, just because a lot of SEOs (and also some clients) I know focused to much on that little number. Thats a wrong way.

[GPainter]

Just wanted to add that Google announced that page rank will not be updated  (Source) and it's been theorized that the last update (Dec 2013) was a mistake. Agree with Andreas that using alternative methods is the way to go.

As for the why it could be any number of things from fake PR to Google dropping PR or lost links etc. either way it makes no difference as the metric is superfluous now.