More than 1 PPC campaign bad?

[YNWA]

Hi.

Simple question.

If I have £15 per day to spend max across all campaigns. Yet I have 10-20 campaigns targeting different locations. Does this effect my account/ads if I have loads of campaigns with low budgets per day?

My keywords are highly targeted and are not going to be spending huge money each day. So I set all campaigns to £8 per day spend (well above my £15 overall per day). But I probably get 1-2 clicks a day, so not going to spend £8 per campaign at this stage.

Does this effect my QS? Is this bad practice? Does it effect my ranking PPC wise?

Any help great.

[Toddfoster]

I will try to address the questions you have asked as I understand them:

Does this effect my account/ads if I have loads of campaigns with low budgets per day?

From what I know, budget does not impact anything except the number of users likely to see your ads. Your account is not given a bonus or a penalty for a low budget, these are factors which are primarily influenced by the quality of your postings.

Does this effect my QS?

As stated above, budget alone will not affect your QS. It will depend on the quality and relevancy of ads you have posted on your account previously. I found this article pretty useful when looking at QS factors:

http://www.ppchero.com/ultimate-guide-to-adwords-quality-score/#ch203b

Is this bad practice?

From what I know, this is not bad practice - especially if you are localizing your PPC efforts. This might actually work out better for you and fits with Google's Local Search principles. As long as you are not targeting the same keywords in the same locations in an attempt to flood the rankings.

Does it effect my ranking PPC wise?

As long as you are marketing (PPC-ing) in good faith with proper attention paid to producing quality ads, you have nothing to worry about. Don't duplicate your ads and make sure that you are targeting different locations when creating them and you shouldn't see any problems.

Cheers and best of luck!

Rob

[CommT]

Rob has answered this perfectly. However, I would add, don't try to spread yourself too thinly. In my experience (by no means extensive btw) I've found PPC to be a bit of a numbers game - you need quite a lot of clicks before you get a conversion.

I suggest you try a remarketing campaign if you only have a low budget as the clicks are often cheaper, and the traffic highly targeted (and has been exposed to your brand previously, so more likely to convert).

When I set up our remarketing lists/campaigns I found this article incredibly helpful: http://www.ppchero.com/ultimate-guide-to-adwords-remarketing/

I've been running remarketing campaigns for several months, and whilst the ctr is considerably lower than search campaigns, the conversion rate is as high or higher, and of course the cost per click is minuscule in comparison. I find it a cost effective solution and helps convert traffic that may never have revisited the website otherwise.

Depending on how much traffic your website gets, you may have to wait a while for the lists to populate, so I'd set some up anyway, as you may want to switch it on during a busy period (such as mothers day if you sell flowers, or christmas if you sell gifts - whatever works for your business) - better to have something up your sleeve and never use it than want to use it and have to wait!

Good luck and best wishes,

Amelia