A web audit for web traffic? Need answers please..

[LaythDajani]

Hi,

We are a PR agency based in Dubai and we produce a lot of web content. The website is build on ruby on rails and we have implemented keywords and SEO strategies but sadly the traffic pattern has not changed since the past three years.

What surprised us today that we created a page 2-3 days ago for a client who is participating in Arab Health (a very prestigious healthcare event) and suddenly our page comes on top 3 on google.ae as well as google.com

We are kind of convinced that there is something wrong with our code.. Do you think this could be a possibility? and the lack of change in the traffic pattern might not be an SEO issue but a code issue? What could be the possible reasons for this pattern?

In such a scenario what would experts like you recommend we do?

Do a SEO Audit? Web audit? code audit? hire a seo/ web / code consultant?

Thanks - helpful answers are really appreciated and just btw if anyone feels they could professionally help us out of this mess, we are willing to work with him/her.

Thanks in advance

[Keszi]

Hi there,

I do not know if it is only me, but I feel like I do not really understand your question.

quoting you: "What surprised us today that we created a page 2-3 days ago for a client who is participating in Arab Health (a very prestigious healthcare event) and suddenly our page comes on top 3 on google.ae as well as google.com"

Basically you are saying you have created a page, and that page is ranking top 3 in a few days (is that bad?).

If you provide a little bit more information I am glad to help you out.

Gr., Keszi

[Toddfoster]

Hello Layth,

Sometimes new pages can "Google-Dance", especially if they are highly-relevant or likely to be searched regularly (you say this is for a client participating in a very prestigious healthcare event). What this means is they can receive a very quick boost in rankings then alter their positions rapidly as they settle into a more organic setting.

If you have been implementing SEO services for 3 years and not seen any results, it is highly likely that the approach has not been ideal and might even be creating penalties (or not taking full advantage of opportunities). This is especially true if you are still applying SEO strategies from 3 years ago.

I highly doubt this is a coding issue - I spoke to one of my team members (a web design and development expert) and he told me this was not likely to be the cause of your issue, unless something is seriously wrong. However, if that were the case, it is likely you would be facing extreme penalties and not merely staying stagnant.

You could do any number of audits, but automated reports are unlikely to shed much light on the situation. My suggestion would be to have a consultant look at your SEO efforts and determine whether there is anything that can be done to create better results moving forward - many of these issues can be fixed with some refined site architecture, effective link-building or on-site optimization. That being said, until I see the site itself, I am only giving an educated guess.

Feel free to get in touch with me and I will see if I can be more helpful. Until then, enjoy your 3rd place ranking!

Best,

Rob

[LaythDajani]

Rob,

Here is our site www.tcf-me.com

Feel free to get in touch  at zia@tcf-me.com

Regards,

[LaythDajani]

Keszi,

We are not getting the desired traffic. The web stats have not changed in any direction since the past three years.

The arab health example was just to highlight a random event that doesn't makes any sense specially when you are producing tons of content on other items that are just not getting any traffic..

[Keszi]

Ah, ok! I didn't understand the question. Although I was reading it over and over again.

I'd advise you to make an audit for the site, check why your implementation didn't have any effect and try other approach to reach your target audience.

This won't be a short process, choose your consultant carefully.

Good luck! Gr., Keszi

[LaythDajani]

Thanks.. BTW since SEO is effected by front-end code and not back-end code (correct me if I am wrong), so do you still feel it makes sense to have a code/ web audit? beside the SEO audit

[Keszi]

For just a simple example, website speed optimization could also help in a website's performance in search engines.

So I'd try to cover most of the possible issues a website has, in order to have benefit from all the channels.