Best tips for getting a video page to rank?

[ScottImageWorks]

We have a video for our company, located here: http://www.imageworkscreative.com/imageworks-creative-video

It's an overview of our company and the services we offer.

We'd like to get this page ranking, but we haven't had much luck so far. Our Youtube account does better, but I'm looking for some things we can do on or offsite to get this page to rank.

Any tips would be appreciated!

[Ray-pp]

Hi Jess,

I suggest considering the following for your page:

• Add in an h1 tag - currently, it is missing from the page and it is an important on-page ranking factor

• Add a transcript of the video

• This can add a lot of content and structure to the page (more headings). It also improves usability, there are many people out there that prefer to read through a transcript rather than sit through a video.

• Wrap your video and its pertinent details in the proper Schema data

• https://schema.org/VideoObject

• Create a video sitemap

• https://support.google.com/webmasters/answer/80472?hl=en

These should help you increase the ranks and fill out those video pages.

[RyanPurkey]

Hi Jess,

I'd look into embedding the video into other pages on your site versus trying to get a standalone page to rank highly. It's a value add in your proposition so why not integrate it into your home page scroll in a spot that makes the most sense when you're telling your story? Even if you get this page to rank well, other pages are going to be getting traffic so the embed strategy works in the near and long term.

[TheZenAgency]

Hi

I agree with Ryan, having videos embedded throughout the website will not only help support your written content but will increase engagement levels among your users as well.

Regards

[ScottImageWorks]

Thanks - really good tips! I feel like the lack of text is a huge setback, and as a user, I much prefer video transcripts to having to watch a video. I'll start working on these!

[ScottImageWorks]

Agreed. We used to have the video on the homepage, and we recently moved it to a page of its own. I do think we should incorporate it into other pages for the best effect.