How to track conversions from a third party email campaign?

[9868john]

Heyy..

New to the Moz community, first question so here goes!

I'm going to be running an email campaign with an e-magazine and I want to know how to track conversions from the email they're sending out so I can monitor success/failure.

I've found Google's URL builder:
https://support.google.com/analytics/answer/1033867?hl=en
But this doesn't really explain what i'm trying to do.

Can anyone of you in this fine community shed some light on this please?
Johnny

[Ray-pp]

Well, the Google URL builder is most likely what you are trying to do. If you set the correct parameters, you will be able to track the traffic that has come from that campaign. Then, you can see the goals that the traffic originating from those emails have completed, their behavior, and the outcomes.

A proper URL may look something like this...

www.YOURDOMAIN.com/?utm_source=EMAGAZINEname&utm_medium=email&utm_content=EMAGAZINEnewsletterID&utm_campaign=EMAGAZINEnewsletter

• Update your domain to match your website
• the source should be the domain of the emagazine
• medium is email or newsletter
• content should be the name of the newsletter that your advertising in
• campaign should be a unique campaign name for your advertising strategy

I hope this helps! Once setup, you can track those conversions and goals that came from the traffic of the emagazine

[9868john]

Thanks so much man, that really clears things up! 
Just one more quick question.

My goal which tracks my conversions is 'goal 5 payment made'
How would I segment the numbers to view which ones came from the email?

[Ray-pp]

No problem, glad I could help!

There are a few ways to view that info in GA, here is one method:

Go to your Acquisition > Campaigns > All Campaigns report

Then, make sure the correct 'conversions' goal is selected (should be a dropdown in the Conversions section)

Now, input the campaign name you created for the tracking URL into the filter input field. That field is right above the Conversions section of the report and has a small magnifying glass next to the input field (to the left of the 'advanced' link). That will allow you to only view the traffic coming from that campaign and its metrics.

You can also simply click the campaign name if you see it among the list of campaigns.