Do I eventually 301 a page on our site that "expires," to a page that's related, but never expires, just to utilize the inbound link juice?

[Ticket_King]

Our company gets inbound links from news websites that write stories about upcoming sporting events. The links we get are pointing to our event / ticket inventory pages on our commerce site. Once the event has passed, that event page is basically a dead page that shows no ticket inventory, and has no content.  Also, each “event” page on our site has a unique url, since it’s an event that will eventually expire, as the game gets played, or the event has passed.

Example of a url that a news site would link to: mysite.com/tickets/soldier-field/t7493325/nfc-divisional-home-game-chicago bears-vs-tbd-tickets.aspx

Would there be any negative ramifications if I set up a 301 from the dead event page to another page on our site, one that is still somewhat related to the product in question, a landing page with content related to the team that just played, or venue they play in all season.

Example, I would 301 to: mysite.com/venue/soldier-field tickets.aspx (This would be a live page that never expires.)

I don’t know if that’s manipulating things a bit too much.

[Ray-pp]

Hi Paul - You're correct from the start, you want to 301 those dead pages to their closest related page. Maybe the sports team or sport category. From what you've written, I'm sure you can figure this one out - nice job!