Google Results Title Tag HELP

[SEOwins]

Can anybody tell us why Google changes your title tag in the SERP?

If you check out the below link or type in 'days inn', you will see the 2nd result for www.daysinnrc.co.uk  just says 'Days Inn' but on the actual site the title tag for this page is

'Days Inn UK | Days Inn | Daysinnrc.co.uk'

http://www.google.co.uk/#hl=en&sclient=psy-ab&q=days+inn&oq=days+inn&gs_l=hp.3...4110.4110.4.4297.1.1.0.0.0.0.0.0..0.0...0.0...1c.1.kWVC24EnCHE&pbx=1&bav=on.2,or.r_gc.r_pw.r_qf.&fp=7680231318a44bb0&bpcl=35466521&biw=1920&bih=934

This has happened with another site too, does anybody know why?

Thanks

[Andy.Drinkwater]

Google have said that if they will change title tags to something more relevent if yours isn't quite doing it for them. This came as part of an algorithm update back around May 2012 I think it was.

Look at what they changed it to and think about re-writing yours

Andy

[MarkScully]

Yeah - I would suggest a more optimized page title. You have 'Days Inn' duplicated twice.

[AndyMacLean]

See Matt Cutts explanation here http://www.youtube.com/watch?feature=player_embedded&v=NlJiLDn9-38

Personally im seeing titles change in a number of instances:

• Title might be too long (doesnt fit in SERP snippet)
• The same keyword/s used multiple times

Ive also noticed that the replacement titles, which appear to be fairly random do seem to have patterns:

• The replacement title usually appends the domain to the end i.e. Red Widgets - Widgets.com
• The replacement title seems to use a word/phrase from one of the following: breadcrumb, h1, url

Its interesting to note that a) the original title will still help rankings as normal for the keyword in the title b) theres no real explanation of what a 'better' title is i.e. do the revised titles inc CTR?