Local SEO question

[TheZenAgency]

Hi

I was wondering is there any specific rules for Local SEO for a service company which provides a service in a variety of cities but only has one physical location. For example is it ok to target the other cities in Title Tags or would this be frowned upon?

Regards

[ConnectMedia]

Hi,

Well to the best of my knowledge and experience, a few questions to ask would be:

1. How many websites do you have? If one website, targeting all locations is quite OK and shouldn't be frowned upon. This is part and parcel of having corporate businesses running in different locations.

2. If you have more than one website, do all the is websites have the same content? I hope not, hope you only have a single website. Especially, one designed to help visitors to navigate to different pages of site related to their particular locations, Just a suggestion....If you running an International Business, you could have a website with the following landing page: http://www.airtel.com/

Thank You

[TheeDigital]

You can sort of get away with targeting 2-3 cities with a single page, but it's less than ideal. If you cover a lot of areas, consider breaking your site down into silos. /city1, /city2, /city3, then into the services for each /city1/service1, /city1/service2, /city1/service3, or even further into something like /city1/service2/something-related-to-service2, etc. The content needs to be unique on each page of course, but this will let you target multiple cities easier. How far your break them down and how much content you make for each can be determined by the volume of searches or importance of the city to you. Some cities you might want to just build a city page that lists all services (such as low importance, low search volume, or low competition areas,) others you may want just a few main service pages for, and other important locations you may want pages for all the services you offer.

[MiriamEllis]

Hey There,

This post should help you become conversant with the ins and outs of local landing pages:

http://moz.com/blog/local-landing-pages-guide

You can definitely optimize each city landing page you build for the city in question. The main pitfall to avoid with this practice is developing thin or duplicative pages. Be sure if you're embarking on this content development project that you have the resources to devote to making unique pages of the highest possible quality.

Hope this helps!