Will Schema help my website?

[Startupfactory]

I'm doing SEO on a website, zing.co.nz, which is a soon to launch company.  At the moment there is a splash sight up, which will be replaced by the real sight in a few weeks upon launch.  Is it worth me putting in Schemas (for the first time) so that it is recognized as an organization?  Will this effect us in the serps? Thanks for your help

[Xtend-Life]

You should definitely use Schema, depending on the website it may help. For example if you have products and use schema on the reviews you will display stars in the SERPs for that page (which is likely to increase CTR) and if its a blog you will display publish date in SERPs. I don't know about increasing the organic results so much but it definitely helps search engines crawl your site.

[Startupfactory]

Thanks for the advice, we don't sell products so that isn't really relevant for us but we do have a blog on a subdomain.  The main thing I am wondering is, is it worth ding schema on the main website as its going to change in 3 weeks when its launched?

[Xtend-Life]

Well the schema for Organization is mainly marking up an address and contact details as far as I know. I wouldn't bother uploading it if its changing in 3 weeks. I assume this is the page you want to upload it to - zing.co.nz ?

You are better off investing time creating G+ / MyBusiness page in my opinion.

[DennisSeymour]

Adding that will help little to nothing at this point but it doesnt hurt because youll do it eventually.

When you do, make sure you do the other things like adding and verifying in google places, putting your organization in freebase/wikidata and others. Those will solidify your organizations entity online.

[georgetsn]

I found a decent guide for listing a business on Freebase.

Does anyone have anything that they can share in terms of how to use Wikidata for local SEO?

[irapasternack]

This is the best guide to adding to Wikidata that I could find - http://undead-seo.blogspot.com/2014/03/create-wikidata-topic.html.  I actually came here to Moz hoping I'd find something beyond that, but this seems to be the only thread on the Moz Q&A that even mentions the word "wikidata".