How can I create a funnel report in Google Analytics if I don't have a /thank-you or conversion page?

[zpm2014]

Our contact/inquiry submission form is located within a product page. TIA!

[Ray-pp]

Hi zpm2014,

In this scenario, I believe you would want to Event Tracking as the goal. If you setup the goal as an event triggered when a user submits your form, then you can see a funnel on how the user submitted that form.

Check out this url to learn more about Event Tracking and goal setting: https://support.google.com/analytics/answer/1033068?hl=en&utm_id=ad

[zpm2014]

Where can I exactly see the funnel report after I setup the goal?

[Martijn_Scheijbeler]

That's the problem with using event tracking for your goals setup. You're not able to set up the funnels with that. What you could do is trigger a virtual pageview when somebody successfully fills in a form.

[Ray-pp]

Martijn is correct, unfortunately Google does not yet show funnels for event goals. However, the funnel report will show which pages sent the conversions of the event.

The 'Reverse Goal Path' may give you additional insights into the steps the user took towards completing your event goal. It's not a true funnel, but does provide more insight to the user's path to conversion.

[zpm2014]

How can I trigger a virtual pageview? is it through an iframe? Do you have links?

[zpm2014]

HI Ray-pp,

Is the data from Reverse Goal Path pretty accurate?

[Martijn_Scheijbeler]

It's not through an iframe, it's even easier than that. What you usually do to trigger an pageview in Google Analytics is: ga('send', 'pageview'); to do a virtual pageview you could do the same, but it's more valuable to provide a third value: ga('send', 'pageview', '/completed-form'); so you can easily find and set the goal. Does it make sense?