Listing bundle info on site and on local SEO page.

[AMATechTel]

We just finished a new telecom site, and like all telecom sites (think AT&T, Verizon, Suddenlink, etc.), we allow people to put their location in and find internet and phone service packages (what we call bundles) unique to their area. This page also has contact information for the local sales team and some unique content.

However, we're about to start putting up smaller, satellite pages for our local SEO initiative. Of course, these pages will have unique content as well, but it will have some of the same content as what's on the individual bundle page, such as package offerings, NAP, etc.

Currently this is the URL structure for the bundles:

domain.com/bundles/town-name/

This is what I'm planning for the local SEO pages:

domain.com/location/town-name-state/

All local FB pages, Google listings, etc. will like to these location pages, rather than the bundle pages. Is this okay or should I consolidate them into one?

[matbennett]

I'd avoid having two sets of pages targeting town names if you can.  The exception would be if you are targeting very different terms for each page type.

If the old pages don't bring organic traffic and it would be hard to merge them you could considering de-indexing those.  Otherwise the preference would probably be to combine the pages and 301 the old ones to the new URLs.  If you take that approach remember to also update internal and external links that point to those pages.

[AMATechTel]

I had a feeling I'd  need to do something along those lines.

How do AT&T, Windstream, and Blaze Wi-Fi get away with having both?

I'm going to go the de-index way. Thank you!

[matbennett]

Having them won't wreck your listings, but it might lessen their impact.  Who says those other firms are getting away with it?  It might be that they would have more visibility if they took a different approach (or at least not have to work so hard for the visibility they have).

No site is perfect. All we can do is improve what we are able to on our own.

[MiriamEllis]

Hi Jacob,

I wanted to ask for some clarification on part of your question. You write:

"All local FB pages, Google listings, etc. will like to these location pages,"

Does the business have face-to-face engagement with its customers, either at their locations or at the physical location of the business? Very important question!

[AMATechTel]

Yes. We have multiple locations with staff in each one. However, each location services 3-5 towns.

[MiriamEllis]

Hi Jacob!

Okay, great. So, you can have 1 Google+ Local page per physical location. You cannot have them for towns you serve where you are not physically located - that would be a guideline violation.

It's perfectly fine to link from a Google+ Local page to a respective landing page on the website instead of to a homepage. In fact, this is generally considered a good practice when you have multiple locations as it may reduce the risk of Google accidentally merging your listings.

Hope this helps!