Page information out of date - implications for SEO

[anilababla]

Hi everyone,

We have a page on our website which is optimised for "London to Amsterdam trains" and "Any Dutch station" (a particular fare type). It's one of the best performing pages in terms of organic SEO.

However the fare is being discontinued so the information is now redundant... what should we do? It's an old blog post so it's dated but it will be frustrating for people to get to it through a search engine and then realise that it's old information.

Should we create a new page and optimise it for the same keywords or will this be detrimental? Should we update the original page or add a note that links to a new page?

Confused as to the best way forward...

Thanks

Nila

[Andy.Drinkwater]

I would just update the information on the page rather than try and push people around via redirects or links. As long as Google sees fresh and up to date content, you shouldn't need to publish new pages. Much better for visitors to the page as well.

Andy

[Matt-Williamson]

I agree with Andy, just update your content.