Adwords alternative for beauty products
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I was wondering if anybody knew of a good display network group for beauty products/anti-aging/wellness
Adwords is doing okay but we would like to expand to other networks.
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It's a very competitive and flooded niche you're working in (as you probably already know).
Have you considered Affiliate marketing? Networks like CJ and Shareasale may provide the increase in traffic you're looking for.
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More so looking for a display network
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I'm not very knowledgeable in this area. There are a few things that you can do though - Look into advertising in areas where mid-life women are regularly. So that would be places like AllRecipes, TripAdvisor, Health & Beauty magazines & sites (livestrong), possibly OKCupid, Match.com etc. Go to these pages and hover over an ad you see. Depending on the site they will either have a URL that makes no sense, or they will have a google doubleclick/adsense url. If they have a google URL you can target them through AdWords. Facebook advertising would put you right in front of everyone who kind of wants to buy things all the time anyway.
The Google display network is a bit tough to crack. How much work have you been putting into it? Not that it's bad to expand to other networks, but what are you looking for?