How Do I Create a Google Analytics Dashboard for My Designer To Monitor Landing Page A/B Testing
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Hello All,
We recently started doing some "AdWords Experiments" using A/B testing of our search landing pages.
My web design team does not have access to our AdWords account, but they do have "user" access to our Google Analytics account.
What I need to figure out how to do is setup an easy dashboard (or custom report) that will show them at a quick glance how the two versions of their page are performing in terms of:
- Goal Completions (Conversions) where the specific page is the entrance/landing page.
- Bounce Rate
- Time spent on site where the specific page is the entrance/landing page.
- Pages viewed where the specific page is the entrance/landing page.
- Possibly a way to see the most popular page visited 'next' after starting on the specific entrance/landing page
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- Anything else that might be useful
The two URLs would be like:
http://www.domain.com/search/testa/
http://www.domain.com/search/testb/Any insight about the best way to do this is greatly appreciated!
Cheers!
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You should be using Google Content Experiments. It used to be called Google Conversion Optimizer. You can find Google Experiments in GA > Content > Experiments. There is a video there you can watch. You can test up to 6 version of a single webpage.