Do exact matter domain not matter anymore?

[rrrobertsson]

I need to buy a new domain and Im wondering if I should be looking at a exact  matching domain or simply just some nice name. Did the last change from Google simply just lessen the importance of the exact matching domain or completely kill the importance of them?

[KristopherWho]

They do still matter.

[MoosaHemani]

Just pointers... don’t rely on it... Google is changing fast and you never know when they might do that if they are not doing it at the moment...

If it matches your brand go for it but if not then prefer to go for a brand related URL instead of a keyword...

[deaddogdesign]

I think they matter but not as much as they did in the past

[SEOAndy]

Google described it as "turning down" how much EMDs matter. So although they probably do have a LITTLE bit of bearing, its nothing huge, if you have a brand name use that, if your brand name is close to the EMD then that should be fine. Just don't expect an EMD to help you massively when it comes to ranking like they used to do.

[KristopherWho]

I have a competitor that has 30+ site with EMDs. He uses the domain name to target the specific town he wants to market in.  Let's say you buy Newyorkcityseo.com, you can then also use New York  City SEO in the title, description, & keywords. Also any links with anchor text will be branded New York City SEO.

This still works really well for ranking high with Google, but it looks bad with to customers. Personally i would never go this route, but it does work. Like I said I have competitors that have been doing it for years, maybe one day they will fall.