Yahoo and Bing, what do they want?

[KristopherWho]

My websites rank very well from Google searches, but not so well with Yahoo and Bing. What do these search engines want?

[gcdtechnologies]

Hi Kristopher, ultimately Bing/Yahoo have the same end goal as Google - to give the searcher the highest quality search results so that they continue to use that service. However the methods they use to evaluate the quality of results and achieve this goal do differ. Of course search engine algorithms are something of a "black box", but here are two common beliefs about the differences between Bing/Yahoo and Google:

• Bing probably use SERP CTR and SERP bounce as a ranking factor. It's therefore really important to evaluate meta descriptions and page titles as well as quality of landing pages. http://www.stonetemple.com/search-algorithms-and-bing-webmaster-tools-with-duane-forrester/
• Bing probably puts more focus on social than Google. http://techcrunch.com/2012/10/21/beyond-their-10-blue-links-googles-and-bings-search-strategies-take-different-paths/

Aside from this, major ranking factors on both Google and Bing include inbound links, on-page optimisation, website structure and quality.

Good luck!