Massive drop in traffic, recently.

[GreenStone]

We have been focusing on Local SEO and quality, original content and social media. Over the past 4 weeks we have seen sharp declines in our impressions and overall traffic to the site.

Crawler does not reveal any new massive issues, index is growing and there are no penalties.

Where do we begin to troubleshoot?

[Martijn_Scheijbeler]

Can you see based on your landing pages which pages declined most and if there are any pages that had a bigger drop than others? That would be the first stop for me followed by looking at the keyword volumes and trends to see if it could just be a seasonal trend or not.

[GPainter]

Does any of it tie in with the utter craziness of a drunken penguin (starting on thanksgiving) - http://algoroo.com/ (seems to show the best results compared to some other algo pages) also some dates here http://searchengineland.com/holidays-google-breaks-updates-rules-gives-fresh-penguin-updates-210367

More info & dates you can give us the more we can help i'm sure.

[MonicaOConnor]

Could it just be seasonality? Is the total search volume for your key terms likely to drop at this time of year? I always see about a 35% reduction in traffic from Thanksgiving to February. No one typically buys my products in the winter months. Is that a possibility?

[MiriamEllis]

Hi Greenstone!

Great questions from everyone in the community here! I will add, from a purely local perspective, you might want to be sure you've got all these ducks in a row:

http://moz.com/blog/troubleshooting-local-ranking-failures

Hope you'll come back with further details, based on the the questions the community has put forth!