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    4. Is this good or bad strategy??

    Is this good or bad strategy??

    Local Website Optimization
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    • jasonprice
      jasonprice last edited by

      This post is deleted!
      1 Reply Last reply Reply Quote 0
      • RobertJakobson
        RobertJakobson last edited by

        Hi,  please go through the following guide: http://moz.com/blog/local-landing-pages-guide

        Your intuition served you right: adding separate pages for each locale is correct, however you really are doing your visitors and your site a disservice by using the same content on almost all pages.  As the guide cited above states: "..You're putting your website at risk for a duplicate content penalty. The absolute rule of developing local landing pages is that the content is unique on each one. If you can't find something unique to write about, don't create the page."

        Think of adding:

        • unique images to illustrate each locale, even local landmarks.
        • images and references of projects you have completed in the area
        • answering the question, what makes your offer to the area unique?

        Generally, I like your pages for their simplicity and you got the general marketing "how-to" book stuff right. But the key is to balance that with good SEO practices.

        1 Reply Last reply Reply Quote 3
        • MoosaHemani
          MoosaHemani last edited by

          Not sure about others but if you are asking me I would suggest you to change it. I understand how difficult it is to create content for each of different page when you are offering the same services under different areas but I think you still have to be a little more creative and create unique content for each of the city page.

          At the moment in a one glance I can say that the page is pretty much the same just the location names are changed and nothing major. You ideally need to make a major change on each page in order to make it different from other and look unique to users as well as search engines.

          Hope this helps!

          1 Reply Last reply Reply Quote 0
          • MarieHaynes
            MarieHaynes last edited by

            What you are doing is what Google calls "doorway pages": https://support.google.com/webmasters/answer/2721311.

            This can land you with a manual thin content penalty or, more likely, can cause your site to be looked at as low quality by the Panda algorithm.

            If you can produce unique pages for each city that actually add significant value (i.e. not just unique words) then this might be alright.  Otherwise, the best practice is to have one really good page of content that is indexed rather than trying to capture search terms for each city.

            JVRudnick 1 Reply Last reply Reply Quote 3
            • JVRudnick
              JVRudnick @MarieHaynes last edited by

              Yup...Doc Marie has it right...that "thin" layer too aint exactly so thin!!!

              Especially when you remember that Competitors love to report you!

              So do read Miriams' great post and then look over the link on Marie's post too...

              🙂

              1 Reply Last reply Reply Quote 0
              • MiriamEllis
                MiriamEllis last edited by

                Nice community feedback here! Thumbs up all around ... and I do hope that Local Landing Pages post will be right on the money. Thanks for linking to that, Robert.

                1 Reply Last reply Reply Quote 0
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