Adwords: Great ideas on low hanging fruit for hypnosis center
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Hi,
I want to start a very limited in funds adwords campaign to get signups for my newsletter, an example signup form is on the right of
I've advertised with adwords before. One additional thing I need is a spend $25 get $100 coupon, but I bet I can do a google search for that. The campaign will only be for the area in and around Boise, ID. It will only be for women who want to lose weight.
My main investment is facebook ads to a landing page with a video to sign up for my newsletter, but is there some way to harvest the low hanging fruit easily in adwords where ads lead to signups in my niche? I have a lot of technical background and am looking for kickass ideas.
Thanks!
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I think if you stick with long tail exact matches targeted to your specific location, those keywords should be pretty cheap, and likely to convert. e.g. [weight loss hypnosis boise]
I would not worry about positioning your ad in the #1 spot, but in the top 3 may be necessary in order to get enough impressions/clicks.
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The page you linked to needs to be tested with Optimizely, Google Analytics Experiments, or Unbounce against another page that is much cleaner. I didn't even realize there was a form on this page. It's really busy and might not be legible for your audience. If you want a kick ass campaign, your conversion rate is going to make a massive difference on your performance (you'll have a lower CPA no matter what you're spending). You should definitely test this because long form and informational pages sometimes work better.
Typically when you're aiming for newsletter sign ups, you should have a higher conversion point on any keyword that you're looking for. I would say start with vague head terms on exact match. These terms aren't typically profitable and may lead to lower newsletter signup costs.
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Can you give some examples?
Local and National/Global?
Thanks.
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The best research tools I know of are Spyfu.com, Wordstream.com, and Google's own Keyword Tool that you can find under the TOOLS tab in AdWords. There are probably favorites all around the industry but these are the few that I use.
