Local Pages for National (Service) Companies

[National-Homebuyers]

Hi there,

I was wanting to know the value of local pages for a service company that operates nationally. They do not have a phone number or address, but they do maintain employees in each of the locations and are thus, keen to emphasize this fact with location pages. The location pages merely explain that they have staff in each of the locations and experience working there, alongside a variety of information that is relevant to the industry/market in that location.

None of the location pages are currently ranking well at all - in fact, all of the ones I've looked at so far have had a page authority of 1. Most of the major towns, cities and counties for the entire UK have been covered which means the location pages constitute a significant proportion of all of the pages for the entire site.

My questions are:

1. Is a national service company likely to benefit from having location pages?
2. And could it even be something they could be penalised for at some point down the line?

Thanks very much, in advance, for your time.

Kind Regards,

Tom

[TheZenAgency]

Hi

Just to ask another question before we can approach the answer. Is the content on every page for every location unique to them or is there some content which has been replicated across a number of locations?

Regards

[National-Homebuyers]

The content is unique although it does follow the same template of having information about the area and the local market - the phone number is not unique to the location however. The call-to-action paragraph is also roughly the same for each page as-well.

Cheers

[National-Homebuyers]

Bump

[MiriamEllis]

Hi Tom -

I believe you might find determining your business model and reading the relevant text on this Moz Blog article helpful:

http://moz.com/blog/local-landing-pages-guide

[National-Homebuyers]

Thanks MiriamEllis

Very helpful.