How can I track if a landing page assists a lead/goal to another page in Google Analytics?

[zpm2014]

For example, I'm running a PPC campaign for site.com/landing-page and it consists of different product pages like below:

site.com/product-1

site.com/product-2

site.com/product-3

How to determine if /landing-page assists a lead/goal to a specific product page in Analytics?

Example scenario:

/landing-page -> /product-3 -> Lead

TIA!

[Shakur]

Hi there,

The first thing you'll need to do is understand which of your pages are your best-assisting website pages.

Once you've set up conversion tracking, you'll have access to a handy set of reports about your conversions(those  important actions your customers take on your website, such as a purchase or email signup).

These reports are called Search Funnels. Think of them as passages (or funnels) through which your customers complete a conversion.

Search Funnels can give you more detailed information about ads, clicks, and other elements that are part of your online campaign.

This gives you a better sense of your customers and, ultimately, the effectiveness of the ads and keywords you've created.

Anyway yo can find all the details here https://support.google.com/adwords/answer/1722023?hl=en

Hope it helps you.

[Hutch42]

You could create a segment for just traffic from that campaign (based on your utm_campaign) and make sure that generating the lead is set up as a goal. From there you can go to the Conversion -> Goals -> Goal Urls and see which of your product pages have conversions.

Segment Building:  https://support.google.com/analytics/answer/3124493?hl=en

Goal Set up:  https://support.google.com/analytics/answer/1032415?hl=en

[katemorris]

Do you want to track the funnel, each variation and which direction people take? Or do you just want to see the leads coming from the landing page?