Google no longer highlighting keyword times in titles within rankings?

[Net66SEO]

Anyone else seeing this?  Or is it a test rather than full rollout?

[Bryan_Loconto]

Hmm... no I am still seeing the keywords in bold when I search. See screenshot

Strange!

XtzAe4R

[Net66SEO]

Hey Bryan thanks for the response,  to me the titles aren't highlighted on your screenshot - maybe your screenshot is a bit to unclear either that or I need glasses?  If so not actually a major change - just looks weird after having seen that emphasis for 10 years?

[TheZenAgency]

Hi

No change for me, still have keywords highlighted in bold as always. Strange, have you changed any settings or that recently. Also have you tried on a few different browsers to compare?

Regards

Graeme

[Net66SEO]

Settings the same, tried incognito and searching as per usual via Chrome, just tried IE (can't believe I've had to use IE - oh well!) and the same,  across two different IP addresses within our office too, no difference.  We are UK based, there may be something in that  - tried on Google.com though and no bold keywords!

[Bryan_Loconto]

Maybe I am misunderstanding...

I've never seen them highlighted, only bold. But can you provide a screenshot of what you are seeing in the SERPS? I'd love to see what you are talking about. Thank you!

[Net66SEO]

I was meaning bold.

I can go one further just so we can all reminisce, here's Google just over 10 years ago... http://imgur.com/ARW9BGS,GXdbYe7 and here's Google today ... http://imgur.com/ARW9BGS,GXdbYe7#1

[Bryan_Loconto]

LOL Ahh ok I see what you're saying. I think they did away with that a while ago. As of lately I've only seen them bold the searched KW's in the titles. Either way, they are certainly making changes!! Good stuff!

[TheeDigital]

https://www.seroundtable.com/google-bold-titles-19331.html

A post from about a month ago.