Schema description wordcount guidelines ?

[Dan-Lawrence]

Hi

is there a wordcount guideline for the description field in Ravens schema creator ?

according to their page on event schema an excerpt from the page will show up as a short description but then their tool has a field for adding a description!

I was just adding some edited copy from the page into this but if it already pulls in an excerpt is there any need ?

I take it its a good idea for better control of what's displayed in rich snippet, if so what's suggested wordcount limit ?

cheers

dan

[Martijn_Scheijbeler]

Hi Dan, there is no word count guideline for this at all. They're not using the event descriptions itself I think in the rich snippets but only the name of the event. You have to tell them though about the description because otherwise it's not a valid implementation but there is no certain limit.

[Dan-Lawrence]

Thanks for commenting Martijn !

O.k so i fill in the description field to simply describe this instance of event schema, but should not expect that to be used in the actual rich snippet since G will fill that with content from the page ?

Also since the event in question is a paid course, where do i put price in Ravens schema creator since there is no price like field ? I see on some resources that prices/costs should be added to event schema via an 'offers' attribute but Ravens schema creator wp tool does not include an offers field within 'events'. Do i neen to create a separate 'offers' item/schema after i create and implement the events schema ?

All Best

Dan

[Martijn_Scheijbeler]

Hi Dan, I could explain a lot of things here but I would recommend to visit and read the content on this page: https://support.google.com/webmasters/answer/164506?hl=en Google will explain what you need to do to get event snippets.

[Dan-Lawrence]

Thanks for that good resource Martijn !

Only thing is it just confirms that I should be able to add offer/ticket info yet schema creator plugin offers no such fields option for events but i have emailed Raven support rabout that & the fact that event data i have created so far is actually being displayed visually on the page too which seems strange

All Best

Dan

[Martijn_Scheijbeler]

You're welcome. That's also why I always code my own Schema integrations so I don't have to worry about the limitations of a tool.

[Dan-Lawrence]

Good advice

have you any experience of using data highlighter in gwt at all ? any good ?

all best

dan

[Martijn_Scheijbeler]

Tried it a couple of times, but I was really surprised how terrible they are at identifying the content you serve on pages. That's why we started a while ago with completely integrating Schema.org as far as we can to make sure they'll 'get' it.

[Dan-Lawrence]

Good info thanks