Duplicate Content Re: Product listing body copy on Website, Amazon & Ebay - issues ?

[Dan-Lawrence]

Hi

Is it ok to have identical product body copy on market/platform listings same as the websites product listings ?

In this case the products are the websites/own brand products (all pages canonicalised), so i take it shouldn't cause any issues or are you supposed to differentiate the product body copy on marketplace listings ?

Im asking re seo reasons

All Best

Dan

[David-Kley]

Chances are, that due to the different copy that surrounds your listing (URL structure, surrounding copy, additional navigation, etc) across the different ecom platforms you will not see any negative effects. I will add that due to the popularity of Amazon and Ebay, your product, if searched for, will appear in search results on there instead of your main website.

Ideally, I would use the different platforms to try and rank for additional variations of your product keyword phrases. Switch up the wording slightly to include more information, or similar information for each listing.

[Dan-Lawrence]

great info thanks David

[BruceA]

It is a really tough one to deal with, although Google does recognise ecommerce data for products and recognises that duplication of product titles and descriptions happen and does not from what I understand have a major issue, although you will be competing with the others for the key word and phrasematches with your own site. (edit expand explaination)

Depending how your own site is structured, product popularity etc will give an indication of how well you will rank for your own site versus the big boys.

My view is that whilst you should use your own site to reflect your brand identity, expand the Brand / Category pages with fresh new text to add authority to your site, and look at all the channels collectively and do not worry if your own site is appears to underperform compared to the rest.  This is normal as the volumes of traffic and exposure will drive sales.

Hope that is useful

Bruce

[Dan-Lawrence]

Thanks for your insightful comment Bruce !