Google plus Rich snippets for guest posting on large websites

[acs111]

I work for a content marketing company and the majority of our clients are large banks looking to get their message out there.

We're thinking of favouring writers with Google plus profiles and adding the rel=author tag so all the articles incorporate rich snippets and a profile image.

So this is more of a discussion into whether you think this would be beneficial to a large corporation.

I know it aids in search and authority but it would mean a company would have many faces and they usually have one.
Think of when a company makes a speech on TV its always 1 person designated as the company spokesperson.

Another way would be to write on behalf of somebody in the company and have there profile image but I can imaging this is frowned upon by Google.

What are your thoughts

[KaneJamison]

I think requiring all guest writers to have a G+ profile is going to be a growing trend, and it's absolutely worthwhile.

Beneficial to a large corporation? I guess that depends on how it fits into their overall marketing strategy. If that strategy involves SEO, and having individuals representing the company doesn't turn them off, then it's a good thing.

Regarding "write on behalf of somebody in the company and have there profile image" - I'm assuming you mean having someone ghostwrite the content for someone in the company? Most people won't admit it, but it's common practice to have copywriters write content for brand representatives. If the person being represented by the content is OK with it, I think that's all that really matters.

[Eventige]

This post is deleted!