Do links to a domain that re-directs to my domain pass link equity?

[kevinliao]

Hi guys.

We've recently taken control of a third-party site and we're going to set up a domain re-direct so any traffic comes to our site. With any existing links that the third-party site has, will these pass link equity to our main site through the redirect?

Thanks,

Paul

[Sheena_Schleicher]

If 301 permanent redirects are used, then yes, about 90% of link equity is passed on. You can read more here: http://moz.com/learn/seo/redirection

[kevinliao]

Awesome - thank you Sheena!