Does Google View "SRC", "HREF", TITLE and Alt tags as Duplicate Content on Home Page Slider?

[Kingalan1]

Greetings MOZ Community.

A keyword matrix was developed by my SEO firm. I am in the process of integrating  primary, secondary and terciary phrases into the text and am also sprinkling three or four other terms.

Using a keyword density tool (http://www.webconfs.com/keyword-density-checker.php) the results were somewhat unexpected after I optimized. So I then looked at the source code and noticed text from HREF, ALT and SRC tags that may be effecting how Google would interpret text on the page. Our home page (www.nyc-officespace-leader.com) contains a slider with commercial real estate listings. Would Google index the SRC, HREF, TITLE and ALT tags in these slider items? Would this be detrimental to SEO?

The code for one listing (and there are 7-8 in the slider) looks like this:

|

href="http://www.nyc-officespace-leader.com/listings/305-fifth-avenue-office-suite-1340sf" title="Lease a Prestigious Fifth Avenue Office - Manhattan, New York">Class A Fifth Avenue Offices

class="blockLeft"><a< p=""></a<>

href="http://www.nyc-officespace-leader.com/listings/305-fifth-avenue-office-suite-1340sf" title="Lease a Prestigious Fifth Avenue Office - Manhattan, New York">

src="http://dr0nu3l9a17ym.cloudfront.net/wp-content/uploads/fsrep/houses/125x100/305.jpg" alt="Lease a Prestigious Fifth Avenue Office - Manhattan, New York" width="125" height="94" />

• 1,340 Sq. Ft.

• $5,918 / month

• Fifth Avenue

• Midtown / Grand Central

• <a< p=""></a<>

  |

Could the repetition of the title text ("lease a Prestigious Fifth...") trigger a duplicate content penalty?

Should the slider content be blocked or set to no-index by some kind of a Java script?

We have worked very hard to optimize the home page so it would be a real shame if through some technical oversight we got hit by a Google Panda penalty.

Thanks, Alan

Thanks

[Cyrus-Shepard]

Hi there,

Google tends to consider text in the main content areas more than text in supplemental areas (like the sidebar) and text in certain areas (i.e. the meta keywords tag, title element on images/links) may be ignored entirely. On the other hand, keyword stuffing in any area could lead to problems.

Keep in mind that keyword density isn't a ranking factors. Never has been, never will be. Google tends to look at your page more holistically (or at least they try to) so taking this approach usually requires a bit more natural approach than inserting keywords at strategic locations.

Not to promote my own post, but I highly recommend reading about these advanced SEO concepts for on-page optimization: http://moz.com/blog/7-advanced-seo-concepts These help explain how Google may judge your page beyond keyword usage and placement.

Finally, you typically won't get in trouble for duplicate content if you stuff keywords, but you could easily suffer other algorithmic penalties. The best advice is to write naturally, make sure your content clearly communicates your main ideas, your content is focused around your primary keyword topics, and you provide a user experience that makes people want more.