Is site page structure hurting its chances to rank?

[Atomicx]

I have a client that sells geotextiles and related products.

None of his keywords gets a lot of traffic  google as it is a very B2B niche specific industry.

For instance, and these numbers are off the top of my head

The phrase geotextiles may get 80 searches a month and we have a domain.com/geotextiles.php page

Then there are woven and nonwoven geotextiles which may get 30 searches a month

We too have a domain.com/nonwoven-geotextiles.php and etc

It then goes even further and has things like slit film series non woven /woven and we have subpages from there.

To me, I feel as if we need to merge all of these pages to just a singular geotextile page with headers for woven and nonwoven and product info for the sub branches of those two. I feel as if we are basically competing for the same phrase again and again and again for very small amounts of traffic.

Thoughts?

[EricaMcGillivray]

Since you're so niche, volume of traffic probably is less concerning as not that many people are looking for it. I'd look more into the conversion rates on those pages. Are those customers finding what they need and buying off the page? Why or why not? For example, if you're only getting 80 visits per month, but 70% of that traffic is converting and they're buying thousands of dollars worth of product, you're doing something right.

[Atomicx]

That would be correct if we could rank. But almost every single one of these pages is targeting "geotextile" in some form.

Geotextile fabrics

nonwoven geotextile fabrics

woven geotextile fabrics

slit film woven geotextile fabrics

etc

And Google is not picking the right page to rank. It will show a super inner category to rank for the top-most level keyword search. To me it is just us competing against ourselves for almost every keywords. None of these phrases have any variety in them. It makes more sense to target the upper level on one page and to have headers for these smaller things that have no additional searches or keyword variety

[EricaMcGillivray]

If Google isn't picking the "right page," then either 1) your pages aren't optimized well enough or 2) it's too niche and Google doesn't know what it's looking at. For the latter, you could combine higher categories and then have customer specify what they want when they buy. Example: If you were selling shirts, you wouldn't have separate pages for every size variation in every color, you'd just have one page about that shirt and then let the customer select color and size.