Link Audit - Sponsor/Partners Images Links

[Shawn124]

Hi everyone,

1. I'm conducting a link audit and read that if you are a sponsor or partner of a company, links should be nofollowed.  I always no follow them if they are money keywords, but branded I leave alone.  is that a good strategy? Or do i nofollow my brand name as well?

2. What if I'm a sponsor and have my company logo on their website that links to my website?

How would i know if that link should be nofollowed?

a. Does it depend on the "alt" of the image?

b. Does it depend on the landing page of the link of the image?

c. Do i just no follow image links from sponsor pages and partner pages as a whole?  Please keep in mind that I'm sponsoring websites that are relevant to my niche.

PLEASE HELP!

[MoosaHemani]

I think it’s pretty much depends upon situation to situation. In my case if you are donating something, in partners with some organization or another other type that falls in this area, you can have a do-follow link that point back to your website.

I prefer to use brand names as an alt image but if you are using other words that make sense, I personally don’t think there should be a problem.

Note: Overdoing anything will hurt!

[Shawn124]

Good answer Moosa.  Here's a curve ball, what if the website or partner website has a link penalty.  Should i ask them to nofollow?