Any Reports on Conversion Rate Drops in 2014?

[Damascity]

I'm looking for some reports about conversion rate changes over the past year as well as any trends you may have noticed about ecommerce conversion rates because we are seeing something quite odd.

We are seeing a large drop in overall conversion rates on some sites I manage this year despite seeing significant revenue growth. When I looked through the stats I found something interesting. Our conversion rates have actually increased on each of the three device types (desktop, tablet and mobile) but because there is a huge surge in visits from mobile devices (the device with the lowest conversion rates) and a large decline in vistis from our top convertor (desktop) our overall conversion rates are down.

This is especially troubling to me because my bonus was based on increasing conversion rates and I could use some help from you to see if others in the industry are facing this issue or not.

Thanks

[max.favilli]

Are you sure the UX for mobile visitors is good? I am not asking if it works from mobile or if you can successfully navigate, I am wondering if the UX is good or annoying.

[KevinBudzynski]

I haven't been seeing a large fluctuation in ecommerce conversion rates for us this year compared to previous years. As you know, it's always about conversion optimization. Improving UX (as Max was stating) is a LARGE part of increasing your conversion rate. So test/measure/implement on a regular basis (part of a continual improvement process). Also, here's a decent article from March: Ecommerce Conversion Rates.