Duplicate Content Issues :(

[KingRosales]

I am wondering how we can solve our duplicate content issues. Here is the thing: There are so many ways you can write a description about a used watch.

http://beckertime.com/product/mens-rolex-air-king-no-date-stainless-steel-watch-wsilver-dial-5500/

http://beckertime.com/product/mens-rolex-air-king-stainless-steel-date-watch-wblue-dial-5500/

Whats different between these two? The dial color. We have a lot of the same model numbers but with different conditions, dial colors, and bands..

What ideas do you have?

[OlegKorneitchouk]

If they are the same model/specs but only color/band changes, it should be 1 product page with multiple options.

So you'd have the mens-rolex-air-king-stainless-steel-date-watch page and have different dropdown options for the dial (blue, silver), options for the band (stainless steel, leather)

In the actual category page, I would still display each version of the watch but link to the same page with a variable so that the correct options are preselected. Then be sure to set a canonical on the product page to avoid any duplicate content issues.

[KingRosales]

Was thinking about spinning the order of the page content as well. What is bobswatches.com doing better than us for onsite that I don't see?

[KingRosales]

but also different conditions! Scratches in different parts. These are pre owned watches.. that the thing. We may just have to create variation pages. Thank you for your reply.

[Kingof5]

Duplicate content isn't a big deal for ecommerce sites, you're unlikely to be penalized for it.