Targeting mobile buyers

[VivekXperpendicular]

We are looking at running an ad campaign that involves targeting users who have recently bought a mobile phone.

Thoughts on how to create targeting / profile for such online users - users who have recently (in last 15 days) bought a new mobile phone?

Any help will be greatly appreciated.

Thank you!

[flowsimple]

I would target content that is relevant to the buying decision making process. e.g. Sites with in depth comparisons of the latest phones. Or price comparison specifically in mobile category.

While this won't be specifically targeted to only those who have recently bought phones, it is one way to get your ads/offering in front of those who are buying or who have just bought a phone.

[VivekXperpendicular]

Thank you. That was helpful.

[JasmineA]

To my knowledge, there isn't a way to target new phone purchasers. Facebook may have some more specific targeted user groups than Bing or Google, but even the content network doesn't have something that specific at this point, unfortunately.

What market are you specifically looking to grasp? Maybe it's not new users, but people who are nervous about breaking their phone? Or who are looking to upgrade that might not know what the best choice is for them? There are ample numbers of ways to target mobile users more specifically with Facebook and twitter than with adwords and bingads.