Google Plus Local - Business address, regions covered/served

[Dan-Lawrence]

Hi

If you have a client whose business address is not the same as the regions they serve/cover then how do you set this up correctly in G+? So listing (& preferably website too via the G+ places connection & onpage local address schema) do help local search query listings in the target areas ?

Also schema too if possible (i.e. how do you add areas/regions covered if outside of actual business address area) ?

Is the only way round this to set up serviced/virtual office addresses in your target market regions ?

Surely there's a way to have a business listed in areas outside of its actual address.  Its a physical business but is not bricks & mortar beyond the admin office.

All Best

Dan

[customerparadigm.com]

Dan-

As the business is not based on the physical location, but serves a greater area, you need to set up your Google+ account as a Service-area business on Google.

This is perfect for a local plumber, tree trimmer or construction crew that works at customer's locations (either homes or businesses).

My recommendation would be to go here:
https://support.google.com/business/answer/3038163?hl=en

... and set up your service areas based on the zip codes or cities that the business serves.

You also have the option to check or uncheck, "I serve customers at my business address."

You might need to go through another round of verification to make this change, however.

I hope this helps!

Thanks,

• Jeff

[Dan-Lawrence]

Thanks so much for your reply Jeff and good info

ill go try set that all up now

all best

dan

ps - any ideas/advice re: doing similar with schema, since i'm only aware of local business address schema which presume should be the official address, when i want to add target/served regions/areas ideally too ?

[MiriamEllis]

Hi Dan,

It's really important to understand that Google's local product is completely based on physical location. You are allowed just 1 business listing per physical location and must not create Google+ Local pages for the areas you serve. You can read Google's guidelines about this here:

https://support.google.com/business/answer/3038177?hl=en

If you're hoping to gain visibility for cities in which you serve but don't have a physical location, the most typical marketing effort for achieving this would revolve around the creation of city landing pages on your website. You can read all about this here:

http://moz.com/blog/local-landing-pages-guide

Regarding the use of Schema, this would be for your physical location and utilized to markup that physical location on your website. It would not be for your service cities.

Hope this info is helpful!

[Dan-Lawrence]

Thanks for that info Miriam

But the above 'service area' business set up advice from Jeff is still correct isn't it ? especially in regard to my clients scenario

So we will just have 1 x G+ listing for them but add areas served within that 1 listing

The physical address of this business is not a place of business, the place of business is the various areas served which are simply different areas of London

Re Schema yes i do appreciate that local address schema must be the official company address but since this is different from the areas of business/target regions i was just wandering if anyone knew of any other type of schema we can add to include regions served/areas of business ?

Many Thanks

Dan