Site wide links - should they be nofollow or followed links
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Hi
We have a retail site and a blog that goes along with the site. The blog is very popular and the MD wanted a link from the blog back to the main retail site.
However as this is a site wide link on the blog, am I right in thinking this really should be no follow link. The link is at the top of every page.
Thanks in advance for any help
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In this situation it shouldn't be an issue as it isn't a purchased link. However to be on the safe side you may be best to make the site wide link a no follow. You could place a non site wide link somewhere else on the blog that points back to the main site if you would like to pass some link juice.
You can find a discussion on site wide links here:
http://searchenginewatch.com/article/2340986/Are-All-Sitewide-Links-Unnatural