Any PPC Companies out there who can work with small accounts

[NickKer]

I have a story , 18 months ago we had our own PPC adwords account, we had been running at £3.20 CPA for quite some time and we were very happy. Sometimes CPA would go up , sometimes down, but not my very much.

One unfortunate day google rang, and told us , that our CPA should ne £2.50 and that we needed expert advice that they couldn't actually give us, we needed an expert.

To cut a long story short and after 5 very expert companies have messed with our account, we had varying results. One company left us with 2 leads per day at £10 a lead !!!! , one did better than that and setup a £3k adwords account using their expert advice, blew it all and said "times are tough" sorry !!!

The last company was actually the best, great guy , but I think we are two small for him, we have varying results, one day we get 30 leads, the next we get 10 , one day its £3.50 CPA , next its £7.00 . But on the whole very happy with his initial work

We just want a company that doesn't Lie to us , tells us straight , and can use their expertise to get us a CPA of £3.50 and help us get upto 50 leads a day, if not more.

Thanks

Hope that makes sense

Nick
systems direct ltd

[BruceA]

This post is deleted!

[ColeLusby]

Hey Nick,

I hope my post is insightful, not demeaning.

You appear to have a specific (really low) CPA in mind while wanting 50 (high amount) leads a day. Without knowing your industry or target keywords, it's hard to comment on volume (leads) and CPA.

However, If you can generate 50 leads a day with certain keywords in PPC campaigns, then other people can too. If other people can, it drives up the price of your CPA. Thus, a low CPA and high number of leads is typically not reasonable.

I applaud you for tracking CPA and desiring a lot of leads. If you want 50 leads, assuming a 1% Click Through Rate and a 2% conversion on the clicks, you would need 2,500 clicks PER DAY and 250,000 impressions PER DAY. These are rough, industry standards but I hope this is insightful for what you're asking.

PS, Google doesn't call people trying to sale them. I second what Bruce said.

Thanks,

[NickKer]

Thanks Cole

Yes our industry is a hard one, we just feel like google sent us a curveball and since then our account has gone downhill.
Our conversion rate has been 20% , so quite good we feel. Although on some days is drops .

It is a difficult one, and we are prepared to pay for someone to keep on top of this.
I don't mind a company saying NO , that's unreasonable, but spending months to prove this is soul destroying.

ps. Bruce, I asked a simple question , we are not cheapskates , just want a company that can deliver what they say for a fair price and not rip people off , but in the end deliver !!

[justin-brock]

Nick, do you have any screenshots of the landing pages you're using for the campaigns? You could probably improve your campaign performance quite a bit by focusing on the landing page optimization, even with no other changes to your AdWords account.

I'm sure some folks here would be willing to give some free feedback on landing page design. Sometimes it's good to get others' eyes on things.

I don't take on AdWords clients anymore, otherwise I'd bid.

[NickKer]

Bruce

I wish I had the time to sit down and work out what the bloody hell is going on with adwords.
I shudda kept my phone off that day and just gone with the flow

thank

[NickKer]

Justin ,

We just had one done by our last ppc company who unfortunately I think have bigger fish to fry than us.

the main page gets upto 20% conversion from ppc. on a good day and 10% on a bad day.

[justin-brock]

We use a really good agency, but agencies can be expensive.

Have you considered getting some tools and doing things in-house? I like and have used both Marin Software and Acquisio. When I did consulting, I also evaluated Jumpfly (service) and Raven (tool). Never used them, but left the evaluation feeling favorable. It's tough to find a good PPC company when your spend is pretty low.

[NickKer]

Spend is £5k pm , I guess that's low , will have a look at those tools thanks

[JasmineA]

Hi Nick,

Unfortunately I'm not familiar with smaller British companies but what I would recommend is to find a freelancer. I happen to be available for hire, but I don't recommend using a non-Brit native for creating adverts. I've written copy for English companies before and they weren't too pleased with my "less British" style of writing, haha

However, a freelancer isn't going to have another agenda other than making you happy and will more likely shoot straight with you.

Portent is a small business agency located in Seattle WA in the states, and I know they have a small business plan that is very reasonable for the level of spend you are at currently.