Why is google truncating my title tag?

[jrjames83]

We are trying to figure out why the search result for the term "au pair" is not matching our designated title tag or anything on our page. If you search "au pair", please see the result for the domain interexchange.org. We do not see this problem with other search terms.

[Ryan-Bradley]

Everything is coming up fine for me. Though sometimes Google will change or truncate your title tag depending on what keywords or phrases the user searched with. What title tag are you seeing for that particular term?

[jrjames83]

Thanks for the response. We are seeing Au Pair - InterExchange for result for the 'au pair' keyword search, but other terms such as "au pair agency" are producing the designated title tag Au Pair | Top Au Pair Agency for Live in Childcare | InterExchange. Why would there be a difference?

[Linda-Vassily]

Google does use title tags as suggestions about what should be returned as the title, but is more concerned about returning what Google thinks would be useful to the searcher. When you do a search with "agency" in it, it returns your title, which has "agency" in it.

For whatever reason, it thinks the shorter title is more suitable for the "au pair" query. [Perhaps because a less specific query is best paired with a less specific title--who knows how Google's mind works... ]

[jrjames83]

Our concern is that the search result for au pair was, at one point, the correct title tag. However, it changed a few weeks ago to Au Pair - InterExchange and we can't figure out why.