Local Search - Multiple Locations, do i link the home page or the inner page?

[Shawn124]

Hello,

For a business with multiple locations that has a web url built for each location such as:

Website.com/miami

Website.com/los-angeles

For local search (Google+, Yelp, etc), is it best to link the local search pages to the specific page of that location?  Or is the homepage sufficient enough?

I ask that because it is ALREADY touch getting NATURAL links to a location page, so would local search do me good by linking to the exact page of the location?

[Lantec]

I would do multiple pages as they will be wanting to target unique keywords per page.

[MiriamEllis]

Hi Shawn,

You can do this either way - link to the home page or to landing pages from your citations. Personally, I prefer to link to the local landing page for each location, not because of linkbuilding, but because it may help cut down on listings getting merged with one another. I feel it's always best to do my utmost to differentiate multi-location listings, and the URL is one way to do that. This is also the case with multi-practitioner listings, too.

[Ryan-Bradley]

You should definitely link to the specific landing page for each location if you have separate Google+ pages for them.