HTTPS entire domain Vs. one URL

[HashtagHustler]

Long time no Moz!

Ive been away with some server related issues, installing an AD at the company I work for, but I'm back. Our SSL cert just expired and I'm trying to determine the pros and cons of making an entire site SSL vs just the URL. Our previous set up was just a single domain. I know Google has hinted toward SSL preference, and I know its a little early to know for certain how much that's going to help, but I just wanted to know what everybody thought?

It expired yesterday, so I have to do something. And we lost our previous credentials so I can't just renew the old one.

Thanks!

[LesleyPaone]

What do you by doing just one url?

[donford]

Google would not have switched to https itself if it didn't see the value in doing so. Right now it maybe of minimal value SEO wise but I would wager a paycheck that within the next 2 years it is going to be a top SEO recommendation.

Okay so to your question... it is still very common for websites (e-commerce especially) to have SSL and Non-SSL portions of their sites. Like Amazon or Apple .com. Really the first thing I would tackle would be to get a new cert up and running to at least get back to where you were before it expired.

Then just make the decision do I need to HTTPS my whole site or not. If you didn't have it before, I would not go out of my way to make it happen until it is more of value (which I guess is in a couple years).
Here is a contradictory thought at Yoast.com https://yoast.com/move-website-https-ssl/

In summation; get an ssl asap to get back to where you were. Don't go through the effort of switching to full HTTPS if your site is already performing well.

Last note for those who maybe starting out, if you plan on building your site today, I would start with using HTTPS from the get go.

[Cocoonfxmedia]

We've just swapped our site to SSL and we've noticed a big difference on some poorly performing pages.  We jumped several positions and slight traffic increase.

I think SSL would definitely benefit any site.

[HashtagHustler]

Thanks guys!

Part of the problem is we cut the ties with our previous webmaster... I have taken over the account but he left me kinda high and dry, and everybody else here doesn't know anything about our website. So I'm just trying to figure out what's best practice/easiest/better in the long run.

We are in the middle of a complete overhaul of our website so I decided we would buy a cert and make our entire site secure. We do some insurance verifications and we can afford it. Might as well.

Thanks again!