Putting content behind 'view more' buttons

[Andy-Halliday]

Hi

I can't find an upto date answer to this so was wondering what people's thoughts are.

Does putting content behind 'view more' css buttons affect how Google see's and ranks the data.

The content isn't put behind 'view more' to trick Google. In actual fact if you see the source of the data its all together, but its so that products appear higher up the page.

Does anyone have insight into this.

Thanks in advance

[Linda-Vassily]

I had worried about that too, but Matt Cutts says no, within reason. If it is a clear "read more" with a paragraph or two dropping down, that's within normal use. If you have several pages dropping down on a minimalist page, that's probably bad.

It is an old video (2011) but I haven't heard anything more recently and Google hasn't taken it down...

[kayintveen_MD]

Yes indeed, if its really a usability thing and you really help people with good content, and extra specific content under a read more that perfectly fine. But in deed be aware of the amount. If you reality punt a small line in preview and pages and pages under a read more that wouldn't be advised. but generally no worries!

[sachin-sv]

This technique is famously known as the toggle effect. According to Matt (in recent video- https://www.youtube.com/watch?v=EsW8E4dOtRY), It's pretty common on the web for people who want to be able to say okay click here and then show manufacturer details, show specifications, show reviews. That's a pretty normal indium at this point it's not deceptive, nobody's trying to be a manipulative. It's easy to see that this is text that's intended for users and so as long as you're doing that it should be not an issue. But certainly if you were using you know a tiny little on that users can see in there's like six pages of text area and there is not intended for users and there is keyword stuffing then that is something that Google possibly could consider hidden text. If you just doing it for users than you are in pretty good shape. Here is the ref link- http://searchengineland.com/googles-matt-cutts-on-hidden-text-using-expandable-sections-youll-be-in-good-shape-167753 Hope this will help!