How to idesntify "inorganic" links

[shaz_lhr]

I am intending to remove spammy link of my website http://cellspyexpert.com/ which has been ranking well but I noticed a sudden drop in its ranking. I took a lot of care while building links, I tried to get links from relevant high authority websites with high page rank. I used profiling and guest blogging method only and never participated in any link scheme but received following message in google webmaster tools "

Google Webmaster Tools notice of detected unnatural links to http://www.cellspyexpert.com/"

I got this message on 19^th Sep and ranking dropped on 6^th Oct

1-     Is this EMD issue?? I am pretty sure it is not because of EMD (Exact match domain) as I have been using phrase match, brand name+phrase and other anchor texts. I used exact match also but only 2%.

2-     If it is bad quality, inorganic link issue?? Then I am intending to remove inorganic links so that I could send reconsideration request but facing problem in detecting inorganic links.

Please advise!!

[RyanKent]

**Is this EMD issue?? **

No. You do not have a EMD.

Clearly you have an issue with unnatural links. Those links should be located and removed. The process involves three main steps:

1. Compile a comprehensive list of ALL known links to your site. That does not mean simply downloading the links Google shows as that often represents about 50% of the links to your site. It also does not mean using Google + OSE as that still is not enough. I generate a report using Google + Bing + OSE + Majestic + AHREFs. This report consistently finds enough links to remove a manual penalty or relieve a Penguin issue.

2. Visit every linking site and properly identify each link as organic or manipulative. This task sounds much easier then it is. It requires training and experience. A large percentage of SEOs are simply not calibrated to look at a link the same way Google does. In other words, they cannot properly identify a manipulative vs organic link.

If you identify manipulative links as organic, then Google is unlikely to honor your Reconsideration Request. If you identify organic links as manipulative, you are damaging your site.

3. A comprehensive Webmaster Outreach program needs to be implemented to contact every site providing a manipulative link and requesting the removal of the link(s). This involves sending emails to the site's WHOIS email address, the email address found on the site, and using the Contact Form on the site. At times you need to call sites, use regular mail or chase site owners down via social networks. You need to take any and all reasonable actions to remove the link.

For each of the above steps, you need to thoroughly document your actions if you are dealing with a manual penalty. You need to prove the above steps were taken. For example, when you send an email to the WHOIS email address, a copy of that email needs to be saved as a pdf or text file, uploaded to a file server and then a link to that message should be placed in a spreadsheet. This example is simply one of many.

The process takes a massive amount of time by properly trained personnel. I have examined numerous software tools designed to automate the link identification process, and they all fail quite badly in my experience. That is why the forums are full of angry site owners sharing stories of how they submitted 10 Reconsideration Requests and all 10 have been denied.

[RobertFisher]

Ryan,

I do not believe I have seen this laid out more clearly or succinctly. The most important part that most seem to gloss over in this quest of reconsideration is your statement, ..."** forums are full of angry site owners sharing stories of how they submitted 10 Reconsideration Requests and all 10 have been denied**."

If you rush to get site reconsidered, you are slowing yourself down. You might as well do it all first and not be unhappy because you did no research on links, got two or three you saw as bad (or knew were bad) removed and ask for reconsideration. Without documentation (proof you did all in your power to have the links removed) of what you have done, what reasonable person would believe you did it?

"It does beg a question for me:

Is there a way to tell whether or not a penalty was caused by a webspam report to Google?

Thanks for great response.

[RyanKent]

**Is there a way to tell whether or not a penalty was caused by a webspam report to Google? **

Of course! Where there is a will, there is a way.

The question is, are you determined enough to find the answer by bribing Matt or another member of his team with enough alcohol / money / goodies to get them to violate their NDA? I have seen them share in a general manner they have taken action on sites based on spam reports, but I can't recall any example where they have said "we have taken action on your site based on a spam report".

If pressed for an example, I would use JC Penney's. According to the public story, a NY Times reporter called Google to inquire about JC Penney's amazing performance in Google. You could view this as a spam report.

Thanks for the kind words Robert.

[RobertFisher]

Uhhh, how much alcohol? I have a reasonably stocked wine cellar.... Good point re JCPenny.

Best to you,