Spotted Hidden Omiod Links in Footer - What do you think is Going on Here?

[ecommercebc]

Hi guys,

Hoping one of you have come across this before. While taking a look at the source code for a website I've recently started working on, I spotted some 'display:none' code in the footer of the page. Here's a snapshot of the code:

close XMETAhead title :

404 Page Not Found |

( 39 chrs )

[http://www.omiod.com/chrome-extensions/meta-seo-inspector/info.php?meta=description&cont=404 Page Not Found.](<a href=)" title="more about description" target="_blank" class="ad_seo_link">description : 404 Page Not Found( 170 chrs )[http://www.omiod.com/chrome-extensions/meta-seo-inspector/info.php?meta=keywords&cont=404, 404 error page,](<a href=) " title="more about keywords" target="_blank" class="ad_seo_link">keywords : 404, 404 error page ( 7 items )SCRIPThttp://www.google.com/s2/favicons?domain=www.google-analytics.com">www.google-analytics.com http://www.google-analytics.com/ga.js <div< a="">class="ad_seo_title">HTML5 report</div<>Doctype is not HTML5, there are no HTML5 tags, but at least no obsolete HTML tags were found. 1/5

[evolvingSEO]

Hi There

It's a little tricky to diagnose without seeing the full context. But in general I'd say if the code is serving no purpose that you can tell - it doesn't show to the user ever (check all devices / screen sizes, all page types etc etc)... if it never displays for the user for any purpose, you can remove the code. I don't think the code is very bad though, in the grand scheme of things. I've seen far worse blatant links placed within themes and designs. This one doesn't seem malicious, although I'm not entire sure what it's for out of context.

[alecfwilson]

Looks to me like someone added some kind of SEO tracker to the footer at some point that no one else was aware of. Have you tried installing Ghostery and seeing if it shows up as a tracker? I agree with the other commenter that it is almost certainly not an SEO issue, and that you should be safe removing it.