Product Page on Eccomerce Site ranking very poorly - Unique Product description but duplicate content on other tabs.

[PeteC12]

Hi All,

I have a query regarding my Product pages on my eCommerce site.

I have unique Product descriptions but some of the other page content on the other tabs i.e Hire Terms , Delivery , About the Hire Company  - Are duplicated across ALL my products.

Is that okay or how should I deal with them ?

See example url of one of my products below below  - http://goo.gl/aSFPqP

My products currently rank very badly... 200 + so Any advice would be greatly appreciated

thanks

Peter

[Andy.Drinkwater]

Hi Peter,

Is the ranking position something that has just happened, or has it never been good?

-Andy

[PeteC12]

Hi Andy,

The ranking has never been good. It's not something we have previously looked at as we ranked okay for the parent category pages. it's just something we are looking at now.

thanks

Peter

[Bio-RadAbs]

• Can you reduce the duplicate content by turning it into a footer link? For instance, you could move the entire 'about the company' tab to a link in the footer that links to an about us page. I've seen plenty of sites that focus on product pages that link out to specific pages like 'terms and conditions, about' and only keep what is relevant to the customer on the page
• No need to spam pages with content for the sake of content. It's about placing content that is relevant. Quality over quantity.
• Let the unique product descriptions, titles, headers, images, image tags, seo friendly urls, breadcrumbs and a good sitemap help you structure the pages correctly. You will start seeing improvements.
• Throw in a valuable blog focused on your area that users will find useful to build quality external links and you will further benefit.
• Better yet, look at moving your site to HTTPS, Google recently announced they value sites that move to HTTPS. You have an e commerce site, it will help

[PeteC12]

Many thanks Cyto.

I shall look at these things..

Much appreciated

Peter

[Kingof5]

Duplicate content isn't that big of a deal for ecommerce sites, especially the kind you're talking about. Backlinks are likely why the pages rank so poorly.