60 countries, 1 website. How to develop this?

[MassivePrime]

I've been asked to rank the website of an international association under the same keywords but in multiple languages (they rank very highly for English speaking countries), however they only have the one website with 1 .com domain.

Question: Is the better approach to translate the site in multiple languages and then allow people to select the language they desire?

OR

Buy ccTLD and run the site multiple times in different languages as separate entities?

[Andy.Drinkwater]

This is a question that has been asked many times, but there isn't really a right answer. It's really a case of which setup best suites your needs.

However, using HREFLANG, you can have just a single website. Here is the situation you have (take from Google).

• Your site content is fully translated. For example, you have both German and English versions of each page.

Doing this, you don't need to worry about duplication issues.

-Andy

[MassivePrime]

Thanks guys really appreciate the advice. We've decided to buy the CCTLDs and hold them (to avoid anyone else from taking them) but we're going to move ahead and follow your suggestions of using HREFLANG.