Rotating content = Google Penalty?
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Hi all.
We have an ecommerce site which features various product sections. In each section you might have 60 products each displayed neatly in pages of 10.
We recently added functionality, so that if a product is out of stock, it will automatically drop that product to the back of the list and bring another in stock one forward.
We're just worried that Google will view the same information, repeatedly rotating on the first page of 10 products (the page that ranks) and think we're in some way trying to trick Google into thinking the content is fresh?
Does anyone have a throw on this? Is it likely to penalise us? Thank you!!! Ben
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Highly unlikely to get you penalized. Google understands the nature of ecommerce sites and that products go out of stock regularly, hence the need for proper merchandising.