The Moz Q&A Forum

    • Forum
    • Questions
    • My Q&A
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. SEO and Digital Marketing Q&A Forum
    2. Categories
    3. On-Page / Site Optimization
    4. Should I use bolded keywords for keywords in the content throughout the page?

    Should I use bolded keywords for keywords in the content throughout the page?

    On-Page / Site Optimization
    7 7 311
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with topic management privileges can see it.
    • globalrose.com
      globalrose.com last edited by

      If I'm trying to optimize for a specific keyword, should I bold all of the keywords that appear in the content of the page or just one or two? or none at all?

      1 Reply Last reply Reply Quote 0
      • SEM-Freak
        SEM-Freak last edited by

        Probably none of them. Don't do anything that has no benefit to your actual visitors.

        1 Reply Last reply Reply Quote 0
        • KevinBudzynski
          KevinBudzynski last edited by

          Mostly agree with Geoff.

          If you are trying to make a point or draw a user's eyes, it's ok to use. Just don't do it for "SEO" value, do it for user value.

          pauledwards 1 Reply Last reply Reply Quote 0
          • pauledwards
            pauledwards @KevinBudzynski last edited by

            I have 4 keywords bolded on my homepage all with the same term in them.

            Would panda penalise this? i recently saw that one keyword drop in rankings.

            MattJanaway 1 Reply Last reply Reply Quote 0
            • MattJanaway
              MattJanaway @pauledwards last edited by

              It shouldn't be penalised provided you don't go over the top with it. Making certain words bold can be used for visitor purposes to make parts of the content easier to find. Don't go over the top and certainly don't do it for SEO purposes but as long as you go over the top you should be fine. On a side note, the benefit it adds (arguably) is very minimal anyway so it isn't something to spend much time doing, if at all.

              1 Reply Last reply Reply Quote 0
              • Carlos-R
                Carlos-R last edited by

                if anything it could get you in trouble for over-optimisation, the only reason why I would ever bold keywords is if I honestly thought it could somehow improve the readability of the content or benefit the readers

                1 Reply Last reply Reply Quote 0
                • Timmmmy
                  Timmmmy last edited by

                  Use if it truly is a point of emphasis in the context of the copy. Another reason not to do it has been mentioned in several recent posts.....It gives away the keywords you are trying to optimize to your competitors if you are too obvious.

                  1 Reply Last reply Reply Quote 0
                  • 1 / 1
                  • First post
                    Last post
                  • Keywords used to land on specific page?
                    RaoulWB
                    RaoulWB
                    0
                    3
                    75

                  • Does using Yoast variables for meta content overwrite any pages that already have custom meta content?
                    rootandbranch
                    rootandbranch
                    0
                    7
                    185

                  • Can you use multiple keywords for on page for ranking?
                    JTsem
                    JTsem
                    0
                    5
                    788

                  • Which page to rank for a Keyword? Home Page or Deep Page?
                    MoosaHemani
                    MoosaHemani
                    0
                    14
                    197

                  • Should you use long tail keyword phrases in page names
                    Superflys
                    Superflys
                    0
                    4
                    283

                  • Keyword placement on home page or throughout the website
                    polyniki
                    polyniki
                    0
                    12
                    1.0k

                  • 3 keywords optomize for home page. Should I create page with thoses keywords or leave it like this?
                    BigBlaze205
                    BigBlaze205
                    0
                    3
                    675

                  • What are the benefits of targeting one keyword phrase per page vs. multiple keywords per page
                    AlanBleiweiss
                    AlanBleiweiss
                    0
                    2
                    1.1k

                  Get started with Moz Pro!

                  Unlock the power of advanced SEO tools and data-driven insights.

                  Start my free trial
                  Products
                  • Moz Pro
                  • Moz Local
                  • Moz API
                  • Moz Data
                  • STAT
                  • Product Updates
                  Moz Solutions
                  • SMB Solutions
                  • Agency Solutions
                  • Enterprise Solutions
                  • Digital Marketers
                  Free SEO Tools
                  • Domain Authority Checker
                  • Link Explorer
                  • Keyword Explorer
                  • Competitive Research
                  • Brand Authority Checker
                  • Local Citation Checker
                  • MozBar Extension
                  • MozCast
                  Resources
                  • Blog
                  • SEO Learning Center
                  • Help Hub
                  • Beginner's Guide to SEO
                  • How-to Guides
                  • Moz Academy
                  • API Docs
                  About Moz
                  • About
                  • Team
                  • Careers
                  • Contact
                  Why Moz
                  • Case Studies
                  • Testimonials
                  Get Involved
                  • Become an Affiliate
                  • MozCon
                  • Webinars
                  • Practical Marketer Series
                  • MozPod
                  Connect with us

                  Contact the Help team

                  Join our newsletter
                  Moz logo
                  © 2021 - 2026 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                  • Accessibility
                  • Terms of Use
                  • Privacy