My landing pages don't show up in the SERPs, only my frontpage does.

[InmediaDK]

I am having some trouble with getting the landing pages for a clients website to show up in the SERPs. 
As far as I can see, the pages are optimized well, and they also get indexed by Google.

The website is a danish webshop that sells wine, www.vindanmark.com

Take for an instance this landing page, http://www.vindanmark.com/vinhandel/ 
It is optimzied for the keywords "Vinhandel Århus".   Vinhandel means "Winestore" and "Århus" is a danish city.

As you can see, I manage to get them at page 1 (#10), but it's the frontpage that ranks for the keyword. And this goes for alle the other landing pages as well.

But I can't figure out, why the frontpage keep outranking the landingpages on every keyword. 
What am I doing wrong here?

[George.Fanucci]

This seems to be very common... home pages should outrank deeper pages, yes?. Are there any external backlinks (from relevant, authoritative sites) to your deep-content landing pages? Perhaps all your credibility resides on your home page. Have you done any off-page SEO for the landing pages?

[masoudfatemi]

Hi

Its a common problem, just check this items:

• You are linking to the landing page from homepage with anchor text?
• you have exact landing page keywords in your homepage title and metas?
• your homepage shouldn't optimize for the landing page keywords
• start building links to landing page to show to Google the right page to rank

[InmediaDK]

No, so far there is very little backlinks to my deep-content pages, so I will definitely have to work a little more on this. Thanks for your feedback

[InmediaDK]

I will check all the landing pages for this, and see if it helps.
Thank you for your feedback