Any General feedback or Experience on Page Titles and Click Through Rates ?

[Antony_Towle]

Moz,

I have managed to climb onto page one for a couple of keywords i am really happy with,

Just looking for any feedback on page titles and different effects on CTR

The page i am working with is product pages

I tried a simple headline which was a branded product keyword, this way when the keyword matches the user search it will stand out as the the majority of the title is bold because of this match,, Example below

<title>Jeffs<strong> Lollipops</strong></title>

and my other option is to look at testing a more descriptive title to fit the limit

<title>A selection of sweet Strawberry and Cherry<strong> Lollipops</strong> from Jeff<//Title></p> <p>has anyone looked into this and tested for results in CTR ? i can see there being a youmoz about it somewhere?</p> <p>Alot of people i assume will just say test test test, but any feedback on how other moz users tackle title tags for CTR would be great,</p> <p>Thanks</p> <p>James</p> <p> </p> <p> </p></title>

[ProductPearson]

In my experience it varies massively, but sometimes our titles have helped us secure massive traffic for breaking news etc.

The classic "How to" is a perfect example, because it matches the query that people are physically typing into search engines.

Both your titles are fine for a homepage, but it's the pages within that you'd focus on those keywords, such as Red Lollipops, or How to make your own lollipops etc etc, stuff people are typing with their fingers on those keyboards. That's what you should focus on. The homepage in my opinion can have whatever title as long as you are a multi-page website with regular content being added. ie, mashable just have Mashable.

[KevinBudzynski]

Remember to focus on your meta descriptions as well. They have a huge impact on ctr and can work with your page titles to drive ctr.