Our Site's Content on a Third Party Site--Best Practices?

[nicole.healthline]

One of our clients wants to use about 200 of our articles on their site, and they're hoping to get some SEO benefit from using this content.

I know standard best practices is to canonicalize their pages to our pages, but then they wouldn't get any benefit--since a canonical tag will effectively de-index the content from their site.

Our thoughts so far:

1. add a paragraph of original content to our content

2. link to our site as the original source (to help mitigate the risk of our site getting hit by any penalties)

What are your thoughts on this? Do you think adding a paragraph of original content will matter much? Do you think our site will be free of penalty since we were the first place to publish the content and there will be a link back to our site?

They are really pushing for not using a canonical--so this isn't an option. What would you do?

[Chenzo]

Michelle - HOLD ON there!

URL suicide right there!

No way at all do you want to post duplicate content - even spun content.

Authentic, Authentic Authentic!

Plus in a post penguin/panda world - you are really walking on thin ice.

Grey hat + Black hat = no hat of mine.

Trust me - getting authentic content from a client will be like getting a hamburger at a veagan road side vendor - but YOU GOT TO!

Your pal,

Chenzo

[nicole.healthline]

I think our site would be fine given that:

a) we published the content first (its already been indexed in google)

b) this is content syndication -- not scraping. We are permitting our client to use our content.

c) there will be a link back to us, in the form of a byline, to identify us as the original source of each article.

This is a major client for us, and they really don't want to use the canonical tag, so I''m looking for advice/ best practices / ideas

[nicole.healthline]

Google doesn't say 'don't syndicate content' they say 'syndicate carefully' and include a link back to the original source: http://support.google.com/webmasters/bin/answer.py?hl=en&answer=66359